ADVERTISING WORLD: Boon Or Bane????????

 

We all are participants in advertising industry. Either in active or passive manner. Paid or unpaid. It existed way before the management jargon quoted it with double commas.

In today’s world, advertising industry not only used to sell products. Instead adverts have become the new definition of communication in large. Either its about an event, products, services,  awareness, building votes, lifestyle, opportunities, travel and tourism……

Hold for a moment and think, you will see that most of the influence and information on what we consume or spend is highly modulated  and navigated by them.

Organic or vegan or high intensity interval training, protein rich or cabs free……….. cotton or faux silk……foam or tempur-pedic, from eating to sleeping…. we all sweep away by this celebrity endorsement theory…….

This industry has left no space for us to think, TV commercial, radio advertising, telemarketing, flyers, billboards, direct mail, emails, internet pop-ups, newspaper ads, magazine ads, text messages, covert advertising in movies, sponsorship………….

I see the good and bad, both in it. It challenges and satiate the creativity . It gets answered, appreciated, accepted and rejected in time…..It bonds well, dissipates well all information in large in no minutes……. It is the one who keeps all informed…….

The bad phase is that – all they say is not the true in real….its all glossy….it blinds us…. build a false hope………. empties the pocket………and intrudes in personal space….

like always……..its about the choices we make………

Happy Jingles…….Happy Advertising

 

VEDA

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